11 /9/09 eBay Powersellers Secrets Newsletter
  

“In this week’s newsletter Amanda shares a quick and very effective way to build up your eBay feedback.”

Hello!

Firstly, before I move on to today’s subject of eBay feedback, I just want to say a huge thank you to all my lovely readers who completed last weeks survey - what a fantastic response from you and I hope you found your complimentary ‘eBay Selling Secrets’ report useful! I really do appreciate you helping me out like this because I need to know exactly what you need to learn so that I can help you to be successful.


Just to let you know that the survey is now closed to enable me to take a good look at your responses and start solving them for you in the very near future - thanks once again for your help.


Anyway, as I was glancing through some of the survey results this morning, I noticed that a ‘feedback’ issue came up a few times. More specifically, you want to know how to get your feedback score up quickly if you are new to eBay and want to start selling on a regular basis perhaps as an eBay business.


I know that when you are just starting up, having no feedback makes you feel almost invisible amongst all the Powersellers with their high feedback. BUT, we all have to start somewhere - remember, every Powerseller that you see on eBay had zero feedback at some point too! All of these sellers, including myself, were once in exactly the same position as you are right now - you know you need to build up your feedback but you don’t know how to do so quickly. Well, here’s the answer!

Sell a quantity of something at a very low price.

Yes, you did read that correctly and yes, it really is that simple.

Buy a batch of really cheap items - things like headphones or pens or colouring pencils, hairbrushes, small lightweight cosmetics, travel size samples etc - things that are small, cheap and easy to pack and post (you can get these from a pound shop or similar, you don’t need to order them from wholesalers or anything like that!) and run what’s called a ‘Dutch Auction’ for 25, 50 or 100 of these small, cheap items.


Now, I know that I have said before - don’t run auction listings, always use Buy It Now’s etc, etc. But this is the exception to the rule and every so often rules are allowed to be broken.


A ‘Dutch Auction’ is an auction format (not Buy It Now) that you can use if you have multiple quantities of identical items to sell. You have to set your starting price to at least 99p, but that’s ok, you want to sell all of the items and 99p is going to be a cheap enough bargain price for most things. You are not trying to make a profit here, you are purely running an exercise to build up your feedback.


So, listen carefully because it sounds complicated but it’s not. How it works is this:

Bidders bid at or above the minimum price for the quantity of your item that they are interested in buying. Then, at the close of your auction, all of the highest bidders win the items at the lowest successful bid.


Confused? Don’t be. This is a really effective way of building up your feedback.


It’s probably easier if I give you a couple of examples just to make it clear for you, so here goes:


• You have 25 lipsticks for auction at 99p each. 25 people bid 99p for one lipstick each. In this case, all 25 bidders will win a lipstick each for 99p.

Or it might happen like this:

• With the same example - 25 lipsticks starting at 99p. 10 people might bid £1.50 for one lipstick each and then 20 others bid 99p. That’s a total of 30 bids for only 25 lipsticks, so that means that the minimum bid for your lipsticks will rise to £1.50 because the demand outweighs supply. As there were 10 people who bid higher than the 20 other bidders, the 10 bidders are guaranteed a lipstick each because they bid higher than the 20, 99p bidders. The remaining 15 lipsticks will go to the earliest 99p bidders. BUT all winners will pay only 99p for each lipstick (even though someone placed a high bid of £1.50) and this is because all winning bidders pay the same price - the lowest successful bid.


Don’t forget that because you are running an auction listing rather than a Buy It Now, your listing will move up the search in the normal way as time ending soonest, and as the listing time it has left decreases, it will move up the pages and get seen by eBay bidders. It is highly likely that you will sell ALL of your items from that listing because you will be offering such a good deal. You must still make sure that your keywords are relevant and you write a good listing though to make extra sure that your items are found.


And this is important. You absolutely must dispatch those items super fast, give your buyers glowing feedback and send each of your buyers a friendly email asking them to please leave feedback for you - please don’t hassle them as some buyers hate being hassled for feedback - just be very polite with your request and your feedback will come.


Just think, if you ran just two ‘Dutch Auctions’ like this with 50 items on each and they all sold, that’s the makings of a possible 100 feedbacks in a very, very short space of time indeed.


Until next week as always I wish you the best of success,

Amanda


P.S If you have already purchased the Home Study Course and are on your way to eBay success, don't forget to visit your exclusive bonus page. Yesterday I added two new (related) supplier sites plus two helpful resources to assist you with your eBay selling.

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© Amanda O’Brien 2009

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