The 7 Tips You Need To Know For Successful eBay Auctions

One of the reasons that eBay auctions end unsuccessfully is because people have not bothered to make sure that their eBay auctions title is relevant and correct!

With the introduction of Best Match search for eBay auctions, it is now even more important to create eBay auction titles that consistently get your items to the top of the search results.

Why are eBay auctions titles so important?

Your eBay auctions title should get people to click into your listing. You might have the best product in the world at the best price, but if people never get to your eBay auctions listing then you will never make any sales. So, eBay auctions titles are important because they are the first step in the buying process.

How do I write a great eBay auctions title?

As a successful eBay powerseller, I have tried numerous techniques and ideas for my eBay auctions over the years and discovered the tricks that work! You can read them below.

eBay Auctions Tip 1: Include as many relevant keywords in your title as possible.
It is important that you include the words in your ebay auctions title that people are likely to be searching for, as most buyers will use the search facility and type in what they are looking for within the eBay auctions. If you write a title including words like look, wow and amazing you will not make any sales, nobody searched for these words! This tip might seem like an obvious one, but you would be surprised at how many sellers have eBay auctions running with poor keywords!

ebay Auctions Tip 2: Use capital letters at the start of each word in your title.
This is essential in your eBay auctions title as it will make your title much easier to read and it will stand out more. Also, try putting some of your eBay auctions keywords in complete capitals to emphasise important words and if you are selling a new item, make sure the word NEW is in capitals!

eBay Auctions Tip 3: Always be descriptive.
If it is a new item that you are selling in your eBay auctions, make sure you put that in your title. If your item is branded, for example a Sony DVD Player again make sure you say so. Try to be a little creative as well and remember to think about what your buyers will be searching for when you write your eBay auctions title.

eBay Auctions Tip 4: Spell accurately
If you spell a vital word wrong in your eBay auctions then your listing will not show up in the search results which means that one misspelled keyword can ruin all your hard work and you will not get any sales! Check your eBay auction titles carefully, this is extremely important.

eBay Auctions Tip 5: Create a little bit of mystery.
It will help if you can intrigue people with your eBay auctions titles, as this will ultimately result in more people clicking into your eBay auctions. If you can, try not to reveal exactly what the product is, rather what it can do for the potential buyer! For example, if you were selling a Head Massager, try mentioning that it is very relaxing! This will not work for all eBay auctions listings as it is quite hard to make a box of paperclips sound exciting and mysterious! Plus, you obviously need to get your relevant keywords into your eBay auctions titles. BUT, for a few unique products it does work. Try it and see.

eBay Auctions Tip 6: Do not use Bold or Highlight paid for features.
To increase clicks on your eBay auctions, eBay offers extras such as Bold and Highlight, but personally I have found that they really do not make much difference to the number of click-throughs and therefore cannot justify the cost. It will of course depend on what you are selling, but I am a firm believer in the relevant keywords strategy rather than paying to get clicks on your eBay auctions.

eBay Auctions Tip 7: Make use of the gallery photograph
Here is an extra tip which relates to getting people to click through to your eBay auctions. The gallery photograph. This sits next to your eBay auctions title so utilise it by having a great photograph, or instead of using a picture, upload some text. This will give you the opportunity to say a bit more about your item without using up the vital keyword space. Any text that you upload will not count in the best match search, but it will draw attention to your eBay auctions listing title.

So a quick recap on making the most of your eBay auctions titles:

1. Use relevant keywords
2. Use some capital letters
3. Be descriptive
4. Spell accurately
5. Create intrigue
6. Do not pay for extras
7. Utilise the gallery photo

If you follow these tips, your eBay auctions will appear higher in the searches and in turn your sales will increase!

by Amanda O'Brien - 11th May 2009

Back to Top

###

Amanda O’Brien is a successful eBay Powerseller and author of The £2,500 Per Week eBay Powerseller Secrets. Want to learn more about starting an eBay business or simply want to improve your eBay sales? Claim your free report and free sample chapter from The £2,500 Per Week eBay Powersellers Secrets. Available from www.powersellerprofiteer.co.uk